Date Published 02 March 2015
The Mayor of London`s synonymous cycling scheme is changing. Way back in 2010 Boris Johnson had the idea that Londoner`s would love to cycle around the city, rather than try their luck on public transport. The beauty of this is that the commuting is in the commuters hands, whilst also being 100% sustainable and providing a rise in heart-rate for the declining rate of exercise shirkers.
However, as we approach the five year mark, the blue of Barclays is being replaced in a deal worth around £51 million: the most lucrative public sector sponsorship deal in the world. Instead, the bikes are going to be red, in homage to their new owners, Santander.
Santander have signed a seven-year deal, beating off the likes of Coca-Cola, in which 11,500 bikes and 748 docking stations carrying the bank`s logo will be set in motion from April. Also being introduced is a smartphone app that allows users to search for a bike, as well as pay for the use of one.
The Mayor himself said: `In Santander Cycles we have a new red icon symbolising the capital to Londoners and the world. Santander`s marketing expertise will help us take the cycle hire scheme to a new level, and I am thrilled to welcome them.`
Judging by the popularity of the Barclays Bikes, Santander`s investment will be a success. If, as proposed, we see more docking stations and more bikes it will only mean that more and more people are using the bikes. Let`s hope that this is the case as, after all, a Boris Bike beats taking the bus any day, right?